Production Power

Be Part of a Real Estate Company With Real Advantages

All REALTORS® aren’t the same, so it’s not surprising that the same holds true for real estate companies. In every facet of our industry, Coldwell Banker Real Estate LLC sets the standard for innovation, expertise and support. As a Coldwell Banker affiliated agent, you’ll enjoy access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence—advantages that will elevate your brand in the minds of consumers and distinguish you from the competition.


In this day and age, if you’re not leading, you’re at a major disadvantage. That’s why at Coldwell Banker,® our finger rests firmly on the pulse of technology. We leverage the latest trends and developments to keep Coldwell Banker affiliated agents in the lead, turning Silicon Valley tech into indispensable tools that are simple to use and understand. Our powerful CBx application harnesses big data to more accurately identify and locate potential buyers for ultra-targeted marketing. Our website offers high impact agent marketing and a world-class agent platform with predictive analytics and business management tools to help you drive your business to new levels of success. The advanced CB Exchange portal streamlines communication and content sharing so agents can spend more time growing their business. And, of course, presentations and marketing materials are designed to look gorgeous across desktop, tablet and mobile. Together, these cutting-edge tools make even the sharpest agents that much sharper.


There’s no place the Coldwell Banker® sign is more at home than in front of many of the world’s premier luxury properties. The Coldwell Banker Global Luxury® Program is among the most successful names in high-end real estate, powered by agents in 47 countries who deeply understand this unique market’s intricacies and clientele. It’s why we had over 28,000 transaction sides of $1 million-plus properties annually¹. Proprietary tools such as the flagship Homes & Estates magazine (on newsstands across the globe), a luxury certification course created with the Institute of Luxury Home Marketing and an unrivaled international referral network are just a few of the reasons that the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury space. For the agent with a desire to enter this exclusive market, there is no partner better suited to bring you success.


The Coldwell Banker® brand is a leader in the smart home movement, an important technological trend that’s changing the way people interact with their homes. Our latest survey on smart home technology found that 32% of North Americans have it in their homes, up from 24% last year, making it one of the fastest growing trends in real estate—and Coldwell Banker Real Estate is the only Global brand that offers its affiliated agents a smart home course for real estate². This course will help you understand all the ins and outs of smart home integration, from smart lights to smart locks to voice-activated assistants, arming you with expertise that will differentiate you from the competition. Coldwell Banker Real Estate even worked with CNET to define precisely what a smart home is, the first real estate brand to do so³. Smart home expertise—one more reason why joining the Coldwell Banker network is a brilliant move.